Make Over Directions
Use these instructions to direct your customers in making over their own faces. You can be sued if you get anything in their eyes.
If you were NOT A licensed cosmetologist you may not do hands-on makeovers yourself. You can instruct a customer how to with instructions below.
THE FLAWLESS FACE-creating the palette for color application
Step one:
Concealer is the first step and is used to camouflage imperfections on the face. It’s the "prime coat".
When applied to dark areas of the face, it will make the area appear to come forward. It will appear to bring light
to deep, shadowed valley areas.
Tips: Less is more. Start with a light application and add more if needed. Select a shade that is the same as or slightly lighter than the skin tone. More can be applied after foundation if needed. Too much can draw attention to the area. Select type of concealer based on desired coverage and shade.
Step two:
Foundation gives the skin a smooth even appearance and forms the base for color cosmetics. It will add a little color to the face.
Tips: Select a shade that matches the skin at the jaw line.
Never select a shade that is darker than the customer’s skin.
Yellow-based foundations can camouflage ruddiness.
Use warm foundation with w/n skin, cool foundation for c/n skin.
Step three:
Powder minimizes imperfections, blends harsh edges and gives an overall soft, velvety appearing finish to the face. It helps to hold the color of your foundation longer and will help absorb excess oil.
Tips: Select a powder of the same intensity as the customer’s skin tone. Apply a bit more, if necessary, to the oily areas, such as the T-zone. Loose powder should always be used in the AM, pressed powder for touch-ups during the day.
Use bronzers to give the illusion of a tan.
Steps four, five and six:
Adding Color- starting with the eyes
There are many different eye shapes. Each of these shapes requires a different application of eye shadow and liner.
The following instructions give you basic information which will work on nearly any shape eye. Some dramatic looks
require other applications-check fashion magazines, such as Allure, for other looks.
Techniques for a "natural look":
Apply the BASE
shadow in a light shade from lashes to brow. Never extend the shadow past the "windshield" area of
the eye.
Apply the ACCENT
shadow in a medium to deep shade across the lid and into a "triangle" at the outer edge of the eye,
blending into the contour at the corner.
Apply LINER
in very short strokes. Line the outer 2/3’s of the upper lid and the outer 1/3 of the bottom lid. Blend towards the nose to soften the line.
Tips: Avoid lining around the entire eye or the eye will appear smaller. Avoid concentrating contour color on the outside edge of the brow bone or the eye will appear tired and heavy.
Using short strokes will blend the liner right into the lash line, avoiding seeing the skin between the liner and the lashes.
Step seven:
Blush adds a glow of color to the cheeks. By adding blush, you can shape and lift the face. Apply using a cotton ball or cotton round. Apply to the apple of the cheek upward and outward, using a small amount of color. More can be added if necessary. Avoid the look of a straight line.
Tips: Select a shade based on the customer’s intensity.
Select a shade with the same undertone as the shadows and lip color.(Cool with cool, warm with warm.)Highlight one feature-the eyes, the lips or cheeks and go slightly deeper in that area, leaving the other two slightly more natural.
Step eight:
Brow liner is essential. The brows can make or break a face. The brows are the frame for the eye. They help lift
and open the eyes. A well-defined brow can create a more youthful appearance. Use short, feathering strokes to duplicate individual hairs. Start with the inner brow and work outwards. Create a natural look.
Tips: Select a shade as close to the natural brow color as possible. If the brows are white or grey, select a slightly deeper shade. For the most natural look, apply lightly and evenly in short strokes.
Step nine:
Mascara is used to color the eyelashes darker and to highlight and open the eyes. Twist and turn the wand, never pump it. Tell customer to tilt her head back slightly and then look forward. Apply the mascara from the roots out, both on upper and lower lashes, focusing on the outer half of both.
Allow first coat to dry and then apply a second coat if customer prefers a dramatic or romantic look.
Remove globs with a comb utensil, cleaning thoroughly after each use.
Tips: Brown/black is preferable for light or medium haired customers Black can be used on anyone, but is preferable for deeper haired customers.
Select the Avon brand based on customers’ preference.
Colors should only be uses in the evening, except for navy which is considered a neutral.
Replace your mascara every three months.
If you need to curl your lashes, use a curler before applying
mascara.
Step ten:
Lip liner and lipstick. The ideal lip is full, soft and definite in
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