So what should it be? I can only offer what I've done.
By: Unknown Author
I take a hanging bag and put a BRIEF communication on a half sheet
of 60% card stock. The message is simple. SORRY I MISSED YOU.
I'm an Avon rep who's willing to give a discount to new customers.
I have a book and some good news for you.
Please call (name) at (number).
You can obtain 60% card stock inexpensively at Office Depot, Office Max,
or Staples, and can get it in several colors.
I would make the CAPITALIZED
line larger than the rest and print it in a contrasting color.
And then I'd put it in the bag with a free lip balm or mini hand cream,
which is less expensive than the book in many cases.